Nongshim America will host a large-scale promotional event, “Nongshim Night,” with Major League Soccer (MLS) team LA Galaxy on July 12.As a leading Korean ramen manufacturer, Nongshim aims to showcase the taste and appeal of Korean ramen to mainstream audiences through this event, further elevating the global stature of K-Food.

At LA Galaxy’s home stadium, Dignity Health Sports Park in Carson, attendees will enjoy a variety of on-site programs and generous giveaways designed to create a memorable experience.LA Galaxy, an official partner of Nongshim, is the 2024 MLS championship team, known for its passionate fanbase and vibrant team spirit—qualities that align with Nongshim’s dynamic brand image. The match against DC United, a representative of the MLS Eastern Conference, is expected to provide a prime opportunity to promote Nongshim to fans across both the U.S. West and East coasts.

Before the game, a Nongshim food truck will operate outside the stadium (18400 Avalon Blvd., Carson), offering free tastings of the recently popular new product, Shin Ramyun Toomba. A large photo zone themed around Nongshim’s flagship product, Shin Ramyun, will be set up next to the food truck, providing fans with a fun and memorable photo opportunity.During the game, a social media engagement event will take place. Fans can participate by taking photos featuring the Nongshim logo or related items, posting them on Instagram, and tagging @nongshimusa and @lagalaxy.

Winners selected through a raffle will receive a mystery box containing limited-edition merchandise and product samples, delivered to their homes. Using fun items like temporary tattoo stickers provided on-site will help fans create eye-catching posts, adding to the lively stadium atmosphere.

Generous giveaways are also planned. The first 4,500 attendees will receive a scarf co-branded by Nongshim and LA Galaxy, and all attendees will get a clear bag featuring the Nongshim logo, transforming Dignity Health Sports Park into a sea of Nongshim branding.Inside the stadium, the “Soccer Fest Lounge” area will host a Nongshim tattoo sticker experience zone. Fans can apply temporary tattoos featuring cute Nongshim characters or the Nongshim logo and take photos with the Nongshim mascot, creating a family-friendly entertainment space that will delight children.

At the Nongshim Station, located near the stadium’s north entrance, a variety of fusion-style ramen dishes will be available. Highlights include the Shin Ramyun Toomba Burrito, combining spicy Shin Ramyun Toomba with a burrito concept, and the Shin Galaxy Bowl, featuring Shin Ramyun topped with corn. Other offerings include Banana Kick, popularized as BLACKPINK’s Jennie’s favorite snack, and Jocheong Yugwa, a traditional Korean sweet developed in collaboration with New York’s renowned Korean restaurant Yoon Galbi. These diverse options will allow attendees to experience Nongshim products in exciting new ways.

During halftime, a “Lucky Row” event will award all spectators in a randomly selected section vouchers for a free Shin Ramyun Toomba Burrito and a drink, redeemable at the Nongshim Station.A Nongshim America representative stated, “Through Nongshim Night, we aim to deeply engage with LA Galaxy fans and local soccer enthusiasts to promote the Nongshim brand. With growing interest in soccer ahead of the 2026 North America World Cup, we plan to connect more closely with fans and solidify our position as a global brand.”